Who it's for · The brand
Your own portal answers it in real time: every venue, every visit, every order — plus a weekly brief the CRM writes itself, and premium intelligence most agencies can't offer at all.
The agency-brand relationship runs on trust and monthly PDFs. You shouldn't have to ask what your stock levels are, which venues got visited, or whether that listing ever landed. The answer should be a link, not a meeting.
A portal in your brand's colours showing your venues, your visits, your orders and your open questions — scoped so tightly that seeing another brand's data is architecturally impossible. Ask questions on a visit, get answers from the rep who was there.
Every week the CRM reads itself and writes you the update: what moved, what's stuck, what's next. The agency stops writing status emails; you stop waiting for them.
Daily sell-through tracking across The Whisky Exchange & Master of Malt, category-filtered industry news, brand monitoring, website health, and a private MCP server so your own AI assistant can query your data. The intelligence agencies bill four figures a month for — running nightly.
240 venues, 74 visits this month, £9.8k revenue — and an AI brief that reads the whole book and writes the update.
The stock matrix: every venue, every SKU, sorted by what's actually on the shelf. Warm leads included, overdue follow-ups flagged.
Delivered orders and open intents with estimated values, split by distributor. The pipeline is always current.
Every visit with the rep's note, the outcome and the follow-up date. Ask a question on any visit — the rep answers in their app.
Every SKU with wholesale and RRP, ABV, warehouse stock and where it sits on shelves right now.