Statuses mean something
A venue's headline status is the furthest stage any brand has reached there — computed, not typed. No stale 'Stocked' labels from an order two years ago.
Filters that match how reps think
Status, type, stocked, RTM, rep, free-text — composable in one tap. 'Show me every Venus account we haven't stocked' is a filter, not a spreadsheet export.
Overdue follow-ups surface themselves
Anything past its return date glows red at the top of the list. Nothing quietly dies in a notebook.