Three price tiers, enforced
Distributor, direct, retail — set by the brand, locked by the manager. Reps quote the right number because it's the only number they can see.
Intents vs orders
A 'we'd take it via Venus' is an intent — pipeline, not revenue. Monthly numbers stay honest.
Forecasts from real orders
Rolling 90-day demand signal from what actually shipped, visible to managers, hidden from customers.